HOSPITALITY
WE WORK WITH HOSPITALITY PROPERTIES, VENUES AND DESTINATIONS TO CREATE STRATEGIC PARTNERSHIPS, EXPERIENCES AND COMMERCIAL OPPORTUNITIES THAT BUILD LONG-TERM VALUE.
OUR EXPERTISE
Today's leading hospitality platforms do more than welcome guests—they create ecosystems. From destinations and clubs to restaurants and experiences, hospitality has become a powerful tool for building community, facilitating connection, and generating commercial opportunity. We focus on the spaces where culture, business, and experience naturally converge.
HOSPITALTY
ESPLANADE
Positioning Phoenix’s premier business campus as a destination for work, culture, and community.
Located in the heart of Phoenix’s Biltmore district, Esplanade is a landmark office campus that brings together premium workspaces, dining, wellness, and hospitality. Following a $60 million amenity renovation, the property is creating a new model for the workplace designed to connect tenants, visitors, and the surrounding community.
Working closely with ownership and the onsite management team, HYTON advises on strategic partnerships, signature events, and year-round placemaking initiatives designed to create energy, drive traffic to the campus’s restaurants and retailers, and strengthen Esplanade’s position as a leading lifestyle and business destination.
801 Brickell
Reimagining one of Miami’s most iconic office towers through brand, hospitality, and experience.
801 Brickell is one of Miami’s premier office properties, located in the heart of the city’s financial district. HYTON has been engaged to help develop strategic partnerships, hospitality concepts, and experiential activations designed to enhance the tenant experience and further position the building as a leading destination for business, culture, and community.
Working closely with ownership and the management team, HYTON advises on brand partnerships, premium events, and placemaking initiatives designed to build cultural relevance, drive traffic to the campus’s restaurants and retailers, and strengthen Esplanade’s position as a leading lifestyle and business destination.
801 Brickell
Reimagining one of Miami’s most iconic office towers through brand, hospitality, and experience.
801 Brickell is one of Miami’s premier office properties, located in the heart of the city’s financial district. HYTON has been engaged to help develop strategic partnerships, hospitality concepts, and experiential activations designed to enhance the tenant experience and further position the building as a leading destination for business, culture, and community.
Working closely with ownership and the management team, HYTON advises on brand partnerships, premium events, and placemaking initiatives that drive engagement, create differentiation, and unlock long-term value for tenants, visitors, and partners alike.
PARTNERSHIP HIGHLIGHTS
SPORTS
Cantina Contramar Restaurant Opening inside Fontainebleau Las Vegas x AMEX/Resy Partnership
Connecting a highly anticipated restaurant opening with a strategic brand partner
HYTON played a strategic role in facilitating the partnership between AMEX/Resy and Fontainebleau Las Vegas for the opening event of Cantina Contramar in March 2026. Supporting the sponsorship strategy and brand integration, the collaboration combined premium dining, hospitality, and cultural relevance to create a launch moment aligned with both brands.
The Concours Club
HYTON have partnered with The Concours Club to support on year-round collaborations during the Club’s fully activated calendar
The Concours Club sets a new global standard for automotive country clubs. The private resort blends high-performance driving with impeccable service and world-class amenities, offering experiences that transcend the traditional motorsport environment. With dedicated concierge services and a dynamic calendar of cultural, social, and automotive events, The Concours Club is not just a destination—it’s a community where passion meets perfection.
FONTAINEBLEAU
LAS VEGAS
Formula 1 Las Vegas Grand Prix
Strategic advisor to Fontainebleau Las Vegas around the Formula 1 Las Vegas Grand Prix. We continue to support high-impact partnerships, guest experiences, retail activations, and brand positioning during one of the world’s most visible sporting and cultural moments.
FONTAINEBLEAU MIAMI BEACH
Formula 1 Crypto.com Miami Grand Prix
FIFA World Cup 2026™
Strategic advisor to Fontainebleau Miami Beach, supporting brand partnerships, experiential activations, and private events around the Formula 1 Crypto.com Miami Grand Prix and the FIFA World Cup placing the property at the center of global cultural moments.
Partnered with Front Office Sports to deliver a curated thought-leadership panel event ahead of the E1 Miami GP. Hosted at The Moore Miami, the half-day experience convened senior leaders across sports, media, and investment to explore the future of sport and innovation
In partnership with Front Office Sports, HYTON (via Courtside Sports Advisors) helped launch a curated panel event ahead of the E1 Miami GP. Hosted at The Moore Miami, the half-day experience united 150 top decision-makers across sports, media, private equity, and tech to explore the future of sport, sustainability, and innovation. The event, part of Front Office Sports’ acclaimed “Future of Sports” series, marked its first edition in Miami, spotlighting E1 as a defining force at the intersection of culture, competition, and environmental progress.
LUXURY BRAND ADVISORY
Advisory and executional support to luxury brands
Provide advisory and executional support to luxury brands including Eleventy, Greyson, LVMH, MSC Cruises, and The Moore. Our work spans strategic programming, curated hospitality, and partnership activations designed to strengthen brand relevance and reach.
Helped launch a curated panel event ahead of the E1 Miami GP
Produced a high-energy, high-profile closing celebration during the E1 Miami GP weekend in partnership with Palm Tree Crew. Hosted at Palm Tree Club and headlined by Tiësto, the event brought together sponsors, athletes, and cultural leaders to elevate E1’s lifestyle positioning.
A high-energy, high-profile closing celebration during the E1 Miami GP weekend, hosted at the Palm Tree Club. Produced in partnership with Palm Tree Crew and headlined by Tiësto, the event brought together sponsors, athletes, and cultural influencers to celebrate the E1 Miami GP and help elevate the E1 brand’s lifestyle positioning.
DISNEY+ X SERGIO PEREZ
Brand partnership at the intersection of sport and storytelling.
Orchestrated and led a unique collaboration between Sergio "Checo" Pérez and Disney+, culminating in a branded helmet and the launch of a behind-the-scenes documentary. The project showcased Pérez’s journey in Formula 1 and aligned with Disney+’s push into premium sports storytelling.
E1 TEAM MIAMI X AZIMUT YACHTS
Luxury yachting meets electric racing innovation.
Azimut Yachts partnered with E1 Team Miami to unite luxury yachting and electric powerboat racing under a shared vision of sustainability, innovation, and performance. Following a successful debut at the 2024 Monaco Grand Prix, the partnership was renewed for the 2025 E1 World Championship season through Courtside Sports Advisors. Azimut showcased its low-emissions fleet and design excellence through co-branded activations, VIP fan experiences, and race-side yacht displays, including exclusive vantage points at E1 events. The collaboration underscores both brands’ commitment to pioneering a cleaner, more luxurious future for marine sport and lifestyle.
E1 TEAM MIAMI X BULOVA
Fusing precision timekeeping with next-generation racing.
Structured a multi-year partnership between iconic American watch brand Bulova and E1 Team Miami, integrating brand storytelling through a co-branded timepiece, media exposure, and premium activations at E1 events reinforcing Bulova’s alignment with innovation, speed, and style.
E1 TEAM MIAMI X ORLEBAR BROWN
Limited edition line of Team Miami OB swimming trunks
Orlebar Brown partnered with E1 Team Miami to launch a special-edition Bulldog swim short ahead of the E1 Miami GP on November 8, 2025. The design fuses OB’s refined Riviera aesthetic with the excitement of the world’s first all-electric powerboat championship. Finished with a speed-inspired side stripe and custom Team Miami embroidery, it captures the team’s precision and Miami flair. Crafted with OB’s signature tailored fit and quality, the piece embodies life at the water’s edge. Available in limited quantities from October 2025 at orlebarbrown.com and select boutiques.
LORO PIANA X JEAN ERIC VERGNE
Elevating sporting elegance with selective brand alignment.
Facilitated a rare ambassador partnership between luxury fashion house Loro Piana and double Formula E champion Jean-Eric Vergne. The collaboration reflects Loro Piana’s discerning approach to brand representation and was anchored to a flagship product moment.